![]() ![]() There have been myriad attempts to classify how people react to different individual colors:īut the truth is that color is too dependent on personal experiences to be universally translated to specific feelings. ![]() The problem with the psychology of color in marketing and branding Consider this: In a study titled “ Impact of color on marketing,” researchers found that up to 90% of snap judgments made about products can be based on color alone. It’s an important field of study to consider when creating marketing assets, building a new business, or rebranding an existing one. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase. ![]() But why is such a potentially colorful conversation so unwaveringly shallow? What is color psychology?Ĭolor psychology is the study of how colors affect perceptions and behaviors. These surface-level discussions leave us unequipped to make smart decisions about how to use the color spectrum to convey the right message with our marketing and branding. ![]()
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